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<channel>
	<title>lukeiscrazyman</title>
	<link>http://www.lukeiscrazyman.com</link>
	<description>lukeiscrazyman</description>
	<pubDate>Tue, 15 May 2012 21:42:24 +0000</pubDate>
	<generator>http://www.lukeiscrazyman.com</generator>
	<language>en</language>
	
		
	<item>
		<title>PLANET AXE</title>
				
		<link>http://lukeiscrazyman.com/PLANET-AXE</link>

		<comments>http://lukeiscrazyman.com/following/lukeiscrazyman.com/PLANET-AXE</comments>

		<pubDate>Tue, 15 May 2012 21:42:24 +0000</pubDate>

		<dc:creator>lukeiscrazyman</dc:creator>
		
		<category><![CDATA[Intro Video]]></category>

		<guid isPermaLink="false">3411720</guid>

		<description>

Check it out &#62;

Creative Director: Alex Bodman
Creative Director: Lian Chang
Art director/ Designer: Luke Li
Animator: Tanaponn Kulsedzeranee
</description>
		
		<excerpt></excerpt>

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	</item>
		
		
	<item>
		<title>AXE Hair</title>
				
		<link>http://lukeiscrazyman.com/AXE-Hair</link>

		<comments>http://lukeiscrazyman.com/following/lukeiscrazyman.com/AXE-Hair</comments>

		<pubDate>Mon, 09 Apr 2012 03:00:06 +0000</pubDate>

		<dc:creator>lukeiscrazyman</dc:creator>
		
		<category><![CDATA[Facebook Campaign]]></category>

		<guid isPermaLink="false">2865013</guid>

		<description>&#60;img src="http://payload28.cargocollective.com/1/0/24978/2865013/_0000_1_640.jpg" width="640" height="581" width_o="1020" height_o="927" src_o="http://payload28.cargocollective.com/1/0/24978/2865013/_0000_1_o.jpg" data-mid="15035489"  border="0" align="left"/&#62;&#60;img src="http://payload28.cargocollective.com/1/0/24978/2865013/_0001_3.1_640.jpg" width="640" height="581" width_o="1020" height_o="927" src_o="http://payload28.cargocollective.com/1/0/24978/2865013/_0001_3.1_o.jpg" data-mid="15035491"  border="0" align="left"/&#62;&#60;img src="http://payload28.cargocollective.com/1/0/24978/2865013/_0002_3.2_640.jpg" width="640" height="581" width_o="1020" height_o="927" src_o="http://payload28.cargocollective.com/1/0/24978/2865013/_0002_3.2_o.jpg" data-mid="15035493"  border="0" align="left"/&#62;&#60;img src="http://payload28.cargocollective.com/1/0/24978/2865013/_0003_3.3_640.jpg" width="640" height="581" width_o="1020" height_o="927" src_o="http://payload28.cargocollective.com/1/0/24978/2865013/_0003_3.3_o.jpg" data-mid="15035494"  border="0" align="left"/&#62;&#60;img src="http://payload28.cargocollective.com/1/0/24978/2865013/_0004_4_640.jpg" width="640" height="581" width_o="1020" height_o="927" src_o="http://payload28.cargocollective.com/1/0/24978/2865013/_0004_4_o.jpg" data-mid="15035497"  border="0" align="left"/&#62;&#60;img src="http://payload28.cargocollective.com/1/0/24978/2865013/_0007_5.3_640.jpg" width="640" height="581" width_o="1020" height_o="927" src_o="http://payload28.cargocollective.com/1/0/24978/2865013/_0007_5.3_o.jpg" data-mid="15035502"  border="0" align="left"/&#62;&#60;img src="http://payload28.cargocollective.com/1/0/24978/2865013/_0008_6_640.jpg" width="640" height="581" width_o="1020" height_o="927" src_o="http://payload28.cargocollective.com/1/0/24978/2865013/_0008_6_o.jpg" data-mid="15035507"  border="0" align="left"/&#62;

Video Poster
&#60;img src="http://payload28.cargocollective.com/1/0/24978/2865013/clean cut01_v2_640.jpg" width="640" height="828" width_o="2048" height_o="2650" src_o="http://payload28.cargocollective.com/1/0/24978/2865013/clean cut01_v2_o.jpg" data-mid="15035553"  border="0" align="left"/&#62;&#60;img src="http://payload28.cargocollective.com/1/0/24978/2865013/flow2_640.jpg" width="640" height="828" width_o="2048" height_o="2650" src_o="http://payload28.cargocollective.com/1/0/24978/2865013/flow2_o.jpg" data-mid="15035555"  border="0" align="left"/&#62;&#60;img src="http://payload28.cargocollective.com/1/0/24978/2865013/guilty layered_640.jpg" width="640" height="828" width_o="2048" height_o="2650" src_o="http://payload28.cargocollective.com/1/0/24978/2865013/guilty layered_o.jpg" data-mid="15035569"  border="0" align="left"/&#62;&#60;img src="http://payload28.cargocollective.com/1/0/24978/2865013/whatever_640.jpg" width="640" height="828" width_o="2048" height_o="2650" src_o="http://payload28.cargocollective.com/1/0/24978/2865013/whatever_o.jpg" data-mid="15035577"  border="0" align="left"/&#62;


CD: Alex Bodman
AD:  Luke Li 
Designer: Nolan Constantino</description>
		
		<excerpt></excerpt>

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	<item>
		<title>Space</title>
				
		<link>http://lukeiscrazyman.com/Space</link>

		<comments>http://lukeiscrazyman.com/following/lukeiscrazyman.com/Space</comments>

		<pubDate>Wed, 07 Mar 2012 04:13:00 +0000</pubDate>

		<dc:creator>lukeiscrazyman</dc:creator>
		
		<category><![CDATA[Architecture Design]]></category>

		<guid isPermaLink="false">2953778</guid>

		<description>&#60;img src="http://payload32.cargocollective.com/1/0/24978/2953778/636_640.jpg" width="640" height="585" width_o="2048" height_o="1872" src_o="http://payload32.cargocollective.com/1/0/24978/2953778/636_o.jpg" data-mid="15036300"  border="0" align="left"/&#62;&#60;img src="http://payload32.cargocollective.com/1/0/24978/2953778/54344_640.jpg" width="640" height="585" width_o="2048" height_o="1872" src_o="http://payload32.cargocollective.com/1/0/24978/2953778/54344_o.jpg" data-mid="15036314"  border="0" align="left"/&#62;&#60;img src="http://payload32.cargocollective.com/1/0/24978/2953778/7422752_640.jpg" width="640" height="640" width_o="2048" height_o="2048" src_o="http://payload32.cargocollective.com/1/0/24978/2953778/7422752_o.jpg" data-mid="15036342"  border="0" align="left"/&#62;&#60;img src="http://payload32.cargocollective.com/1/0/24978/2953778/46547647_640.jpg" width="640" height="640" width_o="2048" height_o="2048" src_o="http://payload32.cargocollective.com/1/0/24978/2953778/46547647_o.jpg" data-mid="15036345"  border="0" align="left"/&#62;&#60;img src="http://payload32.cargocollective.com/1/0/24978/2953778/64864654_640.jpg" width="640" height="585" width_o="2048" height_o="1872" src_o="http://payload32.cargocollective.com/1/0/24978/2953778/64864654_o.jpg" data-mid="15036351"  border="0" align="left"/&#62;&#60;img src="http://payload32.cargocollective.com/1/0/24978/2953778/_640.jpg" width="640" height="640" width_o="2048" height_o="2048" src_o="http://payload32.cargocollective.com/1/0/24978/2953778/_o.jpg" data-mid="15036367"  border="0" align="left"/&#62;&#60;img src="http://payload32.cargocollective.com/1/0/24978/2953778/87647_3_640.jpg" width="640" height="585" width_o="2048" height_o="1872" src_o="http://payload32.cargocollective.com/1/0/24978/2953778/87647_3_o.jpg" data-mid="15036402"  border="0" align="left"/&#62;




Concept by Luke Li</description>
		
		<excerpt></excerpt>

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	</item>
		
		
	<item>
		<title>American Student Assistance </title>
				
		<link>http://lukeiscrazyman.com/American-Student-Assistance</link>

		<comments>http://lukeiscrazyman.com/following/lukeiscrazyman.com/American-Student-Assistance</comments>

		<pubDate>Tue, 10 Jan 2012 02:22:59 +0000</pubDate>

		<dc:creator>lukeiscrazyman</dc:creator>
		
		<category><![CDATA[Redesign]]></category>

		<guid isPermaLink="false">2130904</guid>

		<description>&#60;img src="http://payload.cargocollective.com/1/0/24978/2130904/Public_Page_640.jpg" width="640" height="690" width_o="1400" height_o="1510" src_o="http://payload.cargocollective.com/1/0/24978/2130904/Public_Page_o.jpg" data-mid="10626562"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/0/24978/2130904/Cal_default_640.jpg" width="640" height="1227" width_o="1400" height_o="2686" src_o="http://payload.cargocollective.com/1/0/24978/2130904/Cal_default_o.jpg" data-mid="10626553"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/0/24978/2130904/Cal_Alt_Message_640.jpg" width="640" height="1220" width_o="1400" height_o="2669" src_o="http://payload.cargocollective.com/1/0/24978/2130904/Cal_Alt_Message_o.jpg" data-mid="10626552"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/0/24978/2130904/Cal_Expanded_640.jpg" width="640" height="1222" width_o="1400" height_o="2674" src_o="http://payload.cargocollective.com/1/0/24978/2130904/Cal_Expanded_o.jpg" data-mid="10626554"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/0/24978/2130904/Cal_More_Options_640.jpg" width="640" height="1216" width_o="1400" height_o="2660" src_o="http://payload.cargocollective.com/1/0/24978/2130904/Cal_More_Options_o.jpg" data-mid="10626557"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/0/24978/2130904/view_perkins_640.jpg" width="640" height="911" width_o="1400" height_o="1993" src_o="http://payload.cargocollective.com/1/0/24978/2130904/view_perkins_o.jpg" data-mid="10626564"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/0/24978/2130904/Landing Page - Loans Open_640.jpg" width="640" height="776" width_o="1400" height_o="1698" src_o="http://payload.cargocollective.com/1/0/24978/2130904/Landing Page - Loans Open_o.jpg" data-mid="10626559"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/0/24978/2130904/LIP_640.jpg" width="640" height="997" width_o="1400" height_o="2181" src_o="http://payload.cargocollective.com/1/0/24978/2130904/LIP_o.jpg" data-mid="10626560"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/0/24978/2130904/Loans_none_640.jpg" width="640" height="800" width_o="1400" height_o="1752" src_o="http://payload.cargocollective.com/1/0/24978/2130904/Loans_none_o.jpg" data-mid="10626561"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/0/24978/2130904/Reg_All_Tips_640.jpg" width="640" height="1062" width_o="1400" height_o="2325" src_o="http://payload.cargocollective.com/1/0/24978/2130904/Reg_All_Tips_o.jpg" data-mid="10626563"  border="0" align="left"/&#62;

Creative Lead: Mario Cubillos
Lead design: Luke Li

</description>
		
		<excerpt></excerpt>

		<!--<wfw:commentRss></wfw:commentRss>-->

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	</item>
		
		
	<item>
		<title>Axe Anarchy</title>
				
		<link>http://lukeiscrazyman.com/Axe-Anarchy</link>

		<comments>http://lukeiscrazyman.com/following/lukeiscrazyman.com/Axe-Anarchy</comments>

		<pubDate>Sat, 29 Oct 2011 23:06:56 +0000</pubDate>

		<dc:creator>lukeiscrazyman</dc:creator>
		
		<category><![CDATA[Digital campaign]]></category>

		<guid isPermaLink="false">2224589</guid>

		<description>Case Study


Teaser Video


Behind the Scenes



Examples Social Engagement
&#60;img src="http://payload.cargocollective.com/1/0/24978/2224589/cargo_0000_image-1_640.jpg" width="640" height="360" width_o="670" height_o="377" src_o="http://payload.cargocollective.com/1/0/24978/2224589/cargo_0000_image-1_o.jpg" data-mid="16354512"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/0/24978/2224589/cargo_0001_image-2_640.jpg" width="640" height="360" width_o="670" height_o="377" src_o="http://payload.cargocollective.com/1/0/24978/2224589/cargo_0001_image-2_o.jpg" data-mid="16354515"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/0/24978/2224589/cargo_0002_image-3_640.jpg" width="640" height="360" width_o="670" height_o="377" src_o="http://payload.cargocollective.com/1/0/24978/2224589/cargo_0002_image-3_o.jpg" data-mid="16354520"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/0/24978/2224589/cargo_0003_image-4_640.jpg" width="640" height="360" width_o="670" height_o="377" src_o="http://payload.cargocollective.com/1/0/24978/2224589/cargo_0003_image-4_o.jpg" data-mid="16354525"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/0/24978/2224589/cargo_0004_image-5_640.jpg" width="640" height="360" width_o="670" height_o="377" src_o="http://payload.cargocollective.com/1/0/24978/2224589/cargo_0004_image-5_o.jpg" data-mid="16354528"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/0/24978/2224589/cargo_0005_image-6_640.jpg" width="640" height="360" width_o="670" height_o="377" src_o="http://payload.cargocollective.com/1/0/24978/2224589/cargo_0005_image-6_o.jpg" data-mid="16354530"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/0/24978/2224589/cargo_0006_image-7_640.jpg" width="640" height="360" width_o="670" height_o="377" src_o="http://payload.cargocollective.com/1/0/24978/2224589/cargo_0006_image-7_o.jpg" data-mid="16354533"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/0/24978/2224589/cargo_0007_image-8_640.jpg" width="640" height="360" width_o="670" height_o="377" src_o="http://payload.cargocollective.com/1/0/24978/2224589/cargo_0007_image-8_o.jpg" data-mid="16354537"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/0/24978/2224589/cargo_0008_image-9_640.jpg" width="640" height="360" width_o="670" height_o="377" src_o="http://payload.cargocollective.com/1/0/24978/2224589/cargo_0008_image-9_o.jpg" data-mid="16354540"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/0/24978/2224589/cargo_0009_image-10_640.jpg" width="640" height="360" width_o="670" height_o="377" src_o="http://payload.cargocollective.com/1/0/24978/2224589/cargo_0009_image-10_o.jpg" data-mid="16354548"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/0/24978/2224589/cargo_0010_image-11_640.jpg" width="640" height="360" width_o="670" height_o="377" src_o="http://payload.cargocollective.com/1/0/24978/2224589/cargo_0010_image-11_o.jpg" data-mid="16354551"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/0/24978/2224589/cargo_0011_image-12_640.jpg" width="640" height="360" width_o="670" height_o="377" src_o="http://payload.cargocollective.com/1/0/24978/2224589/cargo_0011_image-12_o.jpg" data-mid="16354555"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/0/24978/2224589/cargo_0012_image-13_640.jpg" width="640" height="360" width_o="670" height_o="377" src_o="http://payload.cargocollective.com/1/0/24978/2224589/cargo_0012_image-13_o.jpg" data-mid="16354557"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/0/24978/2224589/cargo_0013_mage-14_640.jpg" width="640" height="360" width_o="670" height_o="377" src_o="http://payload.cargocollective.com/1/0/24978/2224589/cargo_0013_mage-14_o.jpg" data-mid="16354559"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/0/24978/2224589/cargo_0014_image-15_640.jpg" width="640" height="360" width_o="670" height_o="377" src_o="http://payload.cargocollective.com/1/0/24978/2224589/cargo_0014_image-15_o.jpg" data-mid="16354561"  border="0" align="left"/&#62;

Youtube takeover


&#60;img src="http://payload.cargocollective.com/1/0/24978/2224589/a3.png" width="370" height="193" width_o="370" height_o="193" src_o="http://payload.cargocollective.com/1/0/24978/2224589/a3_o.png" data-mid="16354713"  border="0" align="left"/&#62;
&#60;img src="http://payload.cargocollective.com/1/0/24978/2224589/a4.png" width="370" height="215" width_o="370" height_o="215" src_o="http://payload.cargocollective.com/1/0/24978/2224589/a4_o.png" data-mid="16354849"  border="0" align="left"/&#62;
&#60;img src="http://payload.cargocollective.com/1/0/24978/2224589/a5.png" width="370" height="188" width_o="370" height_o="188" src_o="http://payload.cargocollective.com/1/0/24978/2224589/a5_o.png" data-mid="16354861"  border="0" align="left"/&#62;

Check it out

Creative Director: Alex Bodman
Creative Director: Lian Chang
Art director/ Designer: Luke Li
Designer: Nolan Constantino</description>
		
		<excerpt></excerpt>

		<!--<wfw:commentRss></wfw:commentRss>-->

		<media:thumbnail url="http://payload.cargocollective.com/1/0/24978/2224589/prt_1326168006.jpg" />

	</item>
		
		
	<item>
		<title>Svedka Photo Overlay</title>
				
		<link>http://lukeiscrazyman.com/Svedka-Photo-Overlay</link>

		<comments>http://lukeiscrazyman.com/following/lukeiscrazyman.com/Svedka-Photo-Overlay</comments>

		<pubDate>Wed, 20 Jul 2011 02:15:50 +0000</pubDate>

		<dc:creator>lukeiscrazyman</dc:creator>
		
		<category><![CDATA[Design]]></category>

		<guid isPermaLink="false">1753039</guid>

		<description>&#60;img src="http://payload.cargocollective.com/1/0/24978/1753039/1_640.jpg" width="640" height="960" width_o="1111" height_o="1667" src_o="http://payload.cargocollective.com/1/0/24978/1753039/1_o.jpg" data-mid="8622909"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/0/24978/1753039/3_640.jpg" width="640" height="960" width_o="1111" height_o="1667" src_o="http://payload.cargocollective.com/1/0/24978/1753039/3_o.jpg" data-mid="8622910"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/0/24978/1753039/Svedka_3.2_640.jpg" width="640" height="960" width_o="1111" height_o="1667" src_o="http://payload.cargocollective.com/1/0/24978/1753039/Svedka_3.2_o.jpg" data-mid="8622912"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/0/24978/1753039/Svedka_3_640.jpg" width="640" height="960" width_o="1111" height_o="1667" src_o="http://payload.cargocollective.com/1/0/24978/1753039/Svedka_3_o.jpg" data-mid="8622914"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/0/24978/1753039/svrdka_0000_2_640.jpg" width="640" height="960" width_o="1111" height_o="1667" src_o="http://payload.cargocollective.com/1/0/24978/1753039/svrdka_0000_2_o.jpg" data-mid="8622915"  border="0" align="left"/&#62;

Art Director: Luke Li, Leila El-Kayem
</description>
		
		<excerpt></excerpt>

		<!--<wfw:commentRss></wfw:commentRss>-->

		<media:thumbnail url="http://payload.cargocollective.com/1/0/24978/1753039/prt_1311128296.png" />

	</item>
		
		
	<item>
		<title>Sprint sNow</title>
				
		<link>http://lukeiscrazyman.com/Sprint-sNow</link>

		<comments>http://lukeiscrazyman.com/following/lukeiscrazyman.com/Sprint-sNow</comments>

		<pubDate>Thu, 07 Jul 2011 05:51:09 +0000</pubDate>

		<dc:creator>lukeiscrazyman</dc:creator>
		
		<category><![CDATA[Digital Campaign]]></category>

		<guid isPermaLink="false">336680</guid>

		<description>&#60;img src="http://payload.cargocollective.com/1/0/24978/336680/book_Page_03.jpg" width="670" height="433" width_o="2048" height_o="1325" src_o="http://payload.cargocollective.com/1/0/24978/336680/book_Page_03_o.jpg" data-mid="3351829"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/0/24978/336680/book_Page_04.jpg" width="670" height="433" width_o="2048" height_o="1325" src_o="http://payload.cargocollective.com/1/0/24978/336680/book_Page_04_o.jpg" data-mid="3351834"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/0/24978/336680/book_Page_05.jpg" width="670" height="433" width_o="2048" height_o="1325" src_o="http://payload.cargocollective.com/1/0/24978/336680/book_Page_05_o.jpg" data-mid="3351836"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/0/24978/336680/book_Page_06.jpg" width="670" height="433" width_o="2048" height_o="1325" src_o="http://payload.cargocollective.com/1/0/24978/336680/book_Page_06_o.jpg" data-mid="3351844"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/0/24978/336680/book_Page_07.jpg" width="670" height="433" width_o="2048" height_o="1325" src_o="http://payload.cargocollective.com/1/0/24978/336680/book_Page_07_o.jpg" data-mid="3351847"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/0/24978/336680/book_Page_08.jpg" width="670" height="433" width_o="2048" height_o="1325" src_o="http://payload.cargocollective.com/1/0/24978/336680/book_Page_08_o.jpg" data-mid="3351853"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/0/24978/336680/book_Page_09.jpg" width="670" height="433" width_o="2048" height_o="1325" src_o="http://payload.cargocollective.com/1/0/24978/336680/book_Page_09_o.jpg" data-mid="3351854"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/0/24978/336680/book_Page_10.jpg" width="670" height="433" width_o="2048" height_o="1325" src_o="http://payload.cargocollective.com/1/0/24978/336680/book_Page_10_o.jpg" data-mid="3351856"  border="0" align="left"/&#62;

Art Director: Azin Ashourvan, Hanna Wittmark
Designer: Luke Li

This campaign was created in September, 2010
</description>
		
		<excerpt></excerpt>

		<!--<wfw:commentRss></wfw:commentRss>-->

		<media:thumbnail url="http://payload.cargocollective.com/1/0/24978/336680/prt_1287475229.png" />

	</item>
		
		
	<item>
		<title>Pepsi</title>
				
		<link>http://lukeiscrazyman.com/Pepsi</link>

		<comments>http://lukeiscrazyman.com/following/lukeiscrazyman.com/Pepsi</comments>

		<pubDate>Thu, 07 Jul 2011 05:50:43 +0000</pubDate>

		<dc:creator>lukeiscrazyman</dc:creator>
		
		<category><![CDATA[Social Media Campaign]]></category>

		<guid isPermaLink="false">1694100</guid>

		<description>Grooveshark Wrap
&#60;img src="http://payload.cargocollective.com/1/0/24978/1694100/Pepsi hp banner_0001_Layer Comp 2_2_640.jpg" width="640" height="416" width_o="1278" height_o="832" src_o="http://payload.cargocollective.com/1/0/24978/1694100/Pepsi hp banner_0001_Layer Comp 2_2_o.jpg" data-mid="8323235"  border="0" align="left"/&#62;

Banner
&#60;img src="http://payload.cargocollective.com/1/0/24978/1694100/Pepsi hp banner_0000_Layer Comp 1_640.jpg" width="640" height="136" width_o="938" height_o="200" src_o="http://payload.cargocollective.com/1/0/24978/1694100/Pepsi hp banner_0000_Layer Comp 1_o.jpg" data-mid="8323190"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/0/24978/1694100/Pepsi hp banner_0001_Layer Comp 2_640.jpg" width="640" height="136" width_o="938" height_o="200" src_o="http://payload.cargocollective.com/1/0/24978/1694100/Pepsi hp banner_0001_Layer Comp 2_o.jpg" data-mid="8323192"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/0/24978/1694100/Pepsi hp banner_0002_Layer Comp 3_640.jpg" width="640" height="136" width_o="938" height_o="200" src_o="http://payload.cargocollective.com/1/0/24978/1694100/Pepsi hp banner_0002_Layer Comp 3_o.jpg" data-mid="8323194"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/0/24978/1694100/Pepsi hp banner_0003_Layer Comp 4_640.jpg" width="640" height="136" width_o="938" height_o="200" src_o="http://payload.cargocollective.com/1/0/24978/1694100/Pepsi hp banner_0003_Layer Comp 4_o.jpg" data-mid="8323196"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/0/24978/1694100/Pepsi hp banner_0004_Layer Comp 5_640.jpg" width="640" height="136" width_o="938" height_o="200" src_o="http://payload.cargocollective.com/1/0/24978/1694100/Pepsi hp banner_0004_Layer Comp 5_o.jpg" data-mid="8323197"  border="0" align="left"/&#62;

Diet Pepsi NYC Fashion Week  2011 Campaign
&#60;img src="http://payload.cargocollective.com/1/0/24978/1694100/Idet Pepsi-Facebook-110201_640.jpg" width="640" height="906" width_o="1024" height_o="1450" src_o="http://payload.cargocollective.com/1/0/24978/1694100/Idet Pepsi-Facebook-110201_o.jpg" data-mid="8323199"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/0/24978/1694100/Diet Pepsi_Facebook Page_v4_640.jpg" width="640" height="2687" width_o="975" height_o="4096" src_o="http://payload.cargocollective.com/1/0/24978/1694100/Diet Pepsi_Facebook Page_v4_o.jpg" data-mid="8323227"  border="0" align="left"/&#62;

Creative Director: Douglas Lemon
Art Director: Matt Hock/ Luke Li</description>
		
		<excerpt></excerpt>

		<!--<wfw:commentRss></wfw:commentRss>-->

		<media:thumbnail url="http://payload.cargocollective.com/1/0/24978/1694100/prt_1310016822.png" />

	</item>
		
		
	<item>
		<title>HBO/Game of Thrones</title>
				
		<link>http://lukeiscrazyman.com/HBO-Game-of-Thrones</link>

		<comments>http://lukeiscrazyman.com/following/lukeiscrazyman.com/HBO-Game-of-Thrones</comments>

		<pubDate>Thu, 07 Jul 2011 05:50:42 +0000</pubDate>

		<dc:creator>lukeiscrazyman</dc:creator>
		
		<category><![CDATA[Website]]></category>

		<guid isPermaLink="false">1694061</guid>

		<description>Exclusive Interactive Viewing Experience on HBO GO 
When you watch Game of Thrones full episodes, you can access special features such as the Guide to the Houses, Map of Westeros and commentary from the Creators while you watch. Additionally, get an exclusive look at weapons, armor and relics in amazing detail from every angle only at hbogo.com.

&#60;img src="http://payload.cargocollective.com/1/0/24978/1694061/HBO-Game_of_Thrones-03-Controls_Overlay_640.jpg" width="640" height="430" width_o="1145" height_o="771" src_o="http://payload.cargocollective.com/1/0/24978/1694061/HBO-Game_of_Thrones-03-Controls_Overlay_o.jpg" data-mid="8322925"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/0/24978/1694061/HBO-Game_of_Thrones-05-Current_Tip_640.jpg" width="640" height="423" width_o="1145" height_o="758" src_o="http://payload.cargocollective.com/1/0/24978/1694061/HBO-Game_of_Thrones-05-Current_Tip_o.jpg" data-mid="8322928"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/0/24978/1694061/HBO-Game_of_Thrones-06-Previous-Tip_640.jpg" width="640" height="423" width_o="1145" height_o="758" src_o="http://payload.cargocollective.com/1/0/24978/1694061/HBO-Game_of_Thrones-06-Previous-Tip_o.jpg" data-mid="8322930"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/0/24978/1694061/HBO-Game_of_Thrones-07-Item_Detail_640.jpg" width="640" height="430" width_o="1145" height_o="771" src_o="http://payload.cargocollective.com/1/0/24978/1694061/HBO-Game_of_Thrones-07-Item_Detail_o.jpg" data-mid="8322933"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/0/24978/1694061/HBO-Game_of_Thrones-08-Browse_Reliquary_640.jpg" width="640" height="430" width_o="1145" height_o="771" src_o="http://payload.cargocollective.com/1/0/24978/1694061/HBO-Game_of_Thrones-08-Browse_Reliquary_o.jpg" data-mid="8322936"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/0/24978/1694061/HBO-Game_of_Thrones-09-Browse_Characters_640.jpg" width="640" height="430" width_o="1145" height_o="771" src_o="http://payload.cargocollective.com/1/0/24978/1694061/HBO-Game_of_Thrones-09-Browse_Characters_o.jpg" data-mid="8322941"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/0/24978/1694061/HBO-Game_of_Thrones-10-Browse_Locations_640.jpg" width="640" height="430" width_o="1145" height_o="771" src_o="http://payload.cargocollective.com/1/0/24978/1694061/HBO-Game_of_Thrones-10-Browse_Locations_o.jpg" data-mid="8322946"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/0/24978/1694061/HBO-Game_of_Thrones-11-Browse_BTS_640.jpg" width="640" height="430" width_o="1145" height_o="771" src_o="http://payload.cargocollective.com/1/0/24978/1694061/HBO-Game_of_Thrones-11-Browse_BTS_o.jpg" data-mid="8322950"  border="0" align="left"/&#62;

Demo


Link

Art Director: Matthew Abate
Designer: Luke Li / Jordan Knott</description>
		
		<excerpt></excerpt>

		<!--<wfw:commentRss></wfw:commentRss>-->

		<media:thumbnail url="http://payload.cargocollective.com/1/0/24978/1694061/prt_1310015905.png" />

	</item>
		
		
	<item>
		<title>Quiznos </title>
				
		<link>http://lukeiscrazyman.com/Quiznos</link>

		<comments>http://lukeiscrazyman.com/following/lukeiscrazyman.com/Quiznos</comments>

		<pubDate>Tue, 26 Oct 2010 03:39:45 +0000</pubDate>

		<dc:creator>lukeiscrazyman</dc:creator>
		
		<category><![CDATA[Integrated Campaign]]></category>

		<guid isPermaLink="false">332275</guid>

		<description>Quiznos is famous for its toasted sub, however, Quiznos is not one of the top sub shops compared to its competitors. I created a campaign that included digital in addition to traditional media in order to create a unique in-store experience in the end. The objective of this campaign was to bring about the mindset that when it's time for lunch, it's time for Quiznos.

Web Main page
www.makeittoasty.com
&#60;img src="http://payload.cargocollective.com/1/0/24978/332275/2.jpg" width="670" height="340" width_o="2048" height_o="1039" src_o="http://payload.cargocollective.com/1/0/24978/332275/2_o.jpg" data-mid="1555364"  border="0" align="left"/&#62;

Heat up your profile
Create a social media-based experience for Quiznos fans and to attract others into their sub shops. Not only can they go to a website, but they can blog about their meal, record their thoughts online and have their voices projected in-store, tweet about lunch time, and join the Quiznos Facebook fan page. This campaign creates an online community that can transferred for in-store use. 
1. Create your profile 
&#60;img src="http://payload.cargocollective.com/1/0/24978/332275/1.jpg" width="670" height="339" width_o="2048" height_o="1038" src_o="http://payload.cargocollective.com/1/0/24978/332275/1_o.jpg" data-mid="1555363"  border="0" align="left"/&#62;

2.Upload on Facebook
 &#60;img src="http://payload.cargocollective.com/1/0/24978/332275/tert.jpg" width="670" height="669" width_o="994" height_o="993" src_o="http://payload.cargocollective.com/1/0/24978/332275/tert_o.jpg" data-mid="1452161"  border="0" align="left"/&#62;

3.Upload on Twitter
&#60;img src="http://payload.cargocollective.com/1/0/24978/332275/Pictur42e 2.jpg" width="670" height="347" width_o="1637" height_o="849" src_o="http://payload.cargocollective.com/1/0/24978/332275/Pictur42e 2_o.jpg" data-mid="1452160"  border="0" align="left"/&#62;


Spice up your voice
The concept of recording your own voice is so that consumers can describe their own take on Quiznos and share it with others. It gives them the option to express themselves and an incentive to hear their comments played in-store, based on the location and time of their choosing. The recordings will change weekly in order to keep it fresh and up to date. During the holidays, people also have the option of recording greetings for loved ones. 

1.Recode your voice
&#60;img src="http://payload.cargocollective.com/1/0/24978/332275/3.jpg" width="670" height="339" width_o="2048" height_o="1038" src_o="http://payload.cargocollective.com/1/0/24978/332275/3_o.jpg" data-mid="1555366"  border="0" align="left"/&#62;
2.Choose a store you want to play.
&#60;img src="http://payload.cargocollective.com/1/0/24978/332275/welcome page2 copy.jpg" width="670" height="339" width_o="2048" height_o="1038" src_o="http://payload.cargocollective.com/1/0/24978/332275/welcome page2 copy_o.jpg" data-mid="1452144"  border="0" align="left"/&#62;


Jazz up your blog
The interactive blog allows the consumer to play a game where the object is to stack the toasters on top of each other. After reaching a certain level, level one hundred for instance, a special effect happens where the weather depicted in background changes, or the toasters turn from one color to another. When a high score is reached, a link will pop up displaying a promotional item such as a discount on a sub or fountain drink.

&#60;img src="http://payload.cargocollective.com/1/0/24978/332275/thuren.jpg" width="670" height="615" width_o="1440" height_o="1322" src_o="http://payload.cargocollective.com/1/0/24978/332275/thuren_o.jpg" data-mid="1555457"  border="0" align="left"/&#62;
Jazz it up iPhone app
&#60;img src="http://payload.cargocollective.com/1/0/24978/332275/iphone2.jpg" width="670" height="516" width_o="1001" height_o="772" src_o="http://payload.cargocollective.com/1/0/24978/332275/iphone2_o.jpg" data-mid="1555499"  border="0" align="left"/&#62;
Jazz it up Demo


Jazz it up banner ad
&#60;img src="http://payload.cargocollective.com/1/0/24978/332275/Picture 5.jpg" width="670" height="697" width_o="1080" height_o="1124" src_o="http://payload.cargocollective.com/1/0/24978/332275/Picture 5_o.jpg" data-mid="1555585"  border="0" align="left"/&#62;


The outdoor and in-store content reflects what users experience online in that the comments they post on the web are potentially used for store display signs, stickers, etc., overall creating an integrated experience. This gives the consumers a chance to see what they or others have written and to see it first-hand. 

Print Campaign
&#60;img src="http://payload.cargocollective.com/1/0/24978/332275/3122151745_84969db9d9_o copy.jpg" width="670" height="502" width_o="1600" height_o="1200" src_o="http://payload.cargocollective.com/1/0/24978/332275/3122151745_84969db9d9_o copy_o.jpg" data-mid="1555311"  border="0" align="left"/&#62;
&#60;img src="http://payload.cargocollective.com/1/0/24978/332275/77246982_60e531b0a5_o copy.jpg" width="670" height="446" width_o="2048" height_o="1365" src_o="http://payload.cargocollective.com/1/0/24978/332275/77246982_60e531b0a5_o copy_o.jpg" data-mid="1555307"  border="0" align="left"/&#62;
&#60;img src="http://payload.cargocollective.com/1/0/24978/332275/bldg3.jpg" width="670" height="893" width_o="1536" height_o="2048" src_o="http://payload.cargocollective.com/1/0/24978/332275/bldg3_o.jpg" data-mid="1555312"  border="0" align="left"/&#62;
&#60;img src="http://payload.cargocollective.com/1/0/24978/332275/bldg5 copy.jpg" width="670" height="893" width_o="1536" height_o="2048" src_o="http://payload.cargocollective.com/1/0/24978/332275/bldg5 copy_o.jpg" data-mid="1555313"  border="0" align="left"/&#62;
&#60;img src="http://payload.cargocollective.com/1/0/24978/332275/shelter1 copy.jpg" width="670" height="893" width_o="1536" height_o="2048" src_o="http://payload.cargocollective.com/1/0/24978/332275/shelter1 copy_o.jpg" data-mid="1555325"  border="0" align="left"/&#62;

In-store experience
&#60;img src="http://payload.cargocollective.com/1/0/24978/332275/R0044910 copy.jpg" width="670" height="893" width_o="2048" height_o="2730" src_o="http://payload.cargocollective.com/1/0/24978/332275/R0044910 copy_o.jpg" data-mid="1555315"  border="0" align="left"/&#62;
&#60;img src="http://payload.cargocollective.com/1/0/24978/332275/R0044912 copy.jpg" width="670" height="502" width_o="2048" height_o="1536" src_o="http://payload.cargocollective.com/1/0/24978/332275/R0044912 copy_o.jpg" data-mid="1555316"  border="0" align="left"/&#62;
&#60;img src="http://payload.cargocollective.com/1/0/24978/332275/95044202_abbd32d523_o copy.jpg" width="670" height="502" width_o="2048" height_o="1536" src_o="http://payload.cargocollective.com/1/0/24978/332275/95044202_abbd32d523_o copy_o.jpg" data-mid="1555308"  border="0" align="left"/&#62;
&#60;img src="http://payload.cargocollective.com/1/0/24978/332275/R0044914 copy.jpg" width="670" height="893" width_o="2048" height_o="2730" src_o="http://payload.cargocollective.com/1/0/24978/332275/R0044914 copy_o.jpg" data-mid="1555321"  border="0" align="left"/&#62;
&#60;img src="http://payload.cargocollective.com/1/0/24978/332275/434456353_df8d41ceee_o copy.jpg" width="670" height="502" width_o="2048" height_o="1536" src_o="http://payload.cargocollective.com/1/0/24978/332275/434456353_df8d41ceee_o copy_o.jpg" data-mid="1555310"  border="0" align="left"/&#62;
&#60;img src="http://payload.cargocollective.com/1/0/24978/332275/IMG_0773 copy.jpg" width="670" height="502" width_o="1024" height_o="768" src_o="http://payload.cargocollective.com/1/0/24978/332275/IMG_0773 copy_o.jpg" data-mid="1555314"  border="0" align="left"/&#62;
&#60;img src="http://payload.cargocollective.com/1/0/24978/332275/R0044915 copy.jpg" width="670" height="502" width_o="2048" height_o="1536" src_o="http://payload.cargocollective.com/1/0/24978/332275/R0044915 copy_o.jpg" data-mid="1555322"  border="0" align="left"/&#62;
&#60;img src="http://payload.cargocollective.com/1/0/24978/332275/R0044916.jpg" width="670" height="893" width_o="2048" height_o="2730" src_o="http://payload.cargocollective.com/1/0/24978/332275/R0044916_o.jpg" data-mid="1555323"  border="0" align="left"/&#62;
&#60;img src="http://payload.cargocollective.com/1/0/24978/332275/01-Quiznos-Toasty-Bullets copy.jpg" width="670" height="502" width_o="2048" height_o="1536" src_o="http://payload.cargocollective.com/1/0/24978/332275/01-Quiznos-Toasty-Bullets copy_o.jpg" data-mid="1555306"  border="0" align="left"/&#62;

Creative Director/Art Director: Luke Li
Copywriter: Megan Grissett

This campaign was created on March, 2010</description>
		
		<excerpt></excerpt>

		<!--<wfw:commentRss></wfw:commentRss>-->

		<media:thumbnail url="http://payload.cargocollective.com/1/0/24978/332275/prt_yrtew.jpg" />

	</item>
		
	</channel>
</rss>
